Japanese kebab shop goes viral for pairing owner with Vtuber cardboard cutout

Everything started when Moses Kebab, located in Tokyo, Japan, gained attention online after an unexpected collaboration with the food-focused Vtuber Kizetsu-chan, known for promoting popular restaurants across Japan. She even posed alongside the shop owner in promotional images, creating a unique and humorous marketing moment.

Japanese kebab shop goes viral for pairing owner with Vtuber cardboard cutout

The Japanese kebab shop goes viral moment truly took off after photos showing a cardboard cutout of the store owner placed next to the Vtuber began circulating on social media around May 5.

Moses Kebab is a fast-food restaurant in Tokyo specializing in chicken and beef kebabs. What makes it historically notable is that the owner, Moses, is considered one of the pioneers who helped popularize kebabs in the city’s food scene.

The collaboration featured Kizetsu-chan promoting the restaurant and highlighting it as one of her recommended food spots in Japan.

Unfortunately, the collaboration has already ended, lasting only until May 10. The news surfaced later due to delayed coverage, as the topic had gone viral earlier in the month.

Still, the Japanese kebab shop goes viral story became a trending topic because of how funny and unexpected the promotional photos looked, especially the contrast between the shop owner’s pose and the Vtuber’s cheerful presentation.

Below is also a video from Kizetsu-chan featuring the restaurant.