Japanese Government wants to Protect Creative Freedom for Anime and Manga
The Japanese policy for anime and games has drawn global attention after the government unveiled a new initiative aimed at expanding the country’s creative industries overseas. The plan, developed by Japan’s Ministry of Economy, Trade and Industry (METI), seeks to strengthen the international reach of anime, manga, video games, films, and music while guaranteeing full creative freedom for artists and studios.
During the 8th Entertainment and Creative Industrial Policy Seminar held in October, METI introduced five principles to guide this new strategy. The ultimate goal is ambitious — to grow Japan’s global content market to 20 trillion yen by 2033.
This announcement follows a request from the Japan Business Federation (Keidanren), which urged the government to provide long-term and large-scale support for Japan’s creative content industry.
The Five Core Principles of the Japanese Policy for Anime and Games
According to METI, the new Japanese policy for anime and games is based on five main pillars:
Large-scale and long-term strategic support.
Efforts to spread Japanese-made content worldwide.
No interference in the content of creative works.
Direct and transparent support to creators.
Prioritizing those willing to take creative risks.
The third principle — “no interference in the content of creative works” — has been particularly well-received. METI clarified that the government’s support does not mean any form of censorship or creative restrictions. This policy aims to protect artistic freedom amid increasing international pressure and global payment firm regulations.
Transparency and Direct Support for Creators
Another major aspect of the Japanese policy for anime and games is its focus on transparency and fairness. METI intends to reduce the role of intermediaries and ensure that financial aid, resources, and technical assistance reach creators directly.
The ministry also plans to invest in intellectual properties (IPs), digital technologies, and international distribution networks, helping Japanese studios and creators build global fan communities and boost exports.
Why Japan Is Changing Its Cultural Strategy
METI explained that the new Japanese policy for anime and games stems from underwhelming results in previous attempts to expand overseas markets. While some initiatives had moderate success, Japan’s progress still lags behind competitors like South Korea.
The Ministry stated that Japan has yet to significantly improve the value of its creative assets, productivity, and wages. With this new policy, Japan aims to achieve sustainable growth and global recognition for its creative industries.