Fate/Grand Order Revenue Breaks Historical Records

Fate/Grand Order remains a unique case in the gacha game market, and new data has once again drawn attention to the enormous revenue that Fate/Grand Order has accumulated over the years. Even after a decade since its release, the RPG continues to be among Japan’s most profitable titles and shows metrics that surpass practically all competitors.

Fate/Grand Order Revenue Breaks Historical Records

From its launch in 2015 to August 2025, Fate/Grand Order exceeded the mark of 12 million downloads in Japan alone. It may seem small compared to other popular gachas, but this number takes on a completely different meaning when analyzing how much each player actually spends in the game.

According to data released by Sensor Tower, the title has surpassed 6 billion dollars in revenue during the analyzed period, establishing itself as one of the most profitable mobile games of all time. In the past three years, it maintained the position of the second highest-grossing mobile game in the country, behind only MIXI’s Monster Strike.

When it comes to profitability per player, Fate/Grand Order leaves all others behind with an extremely comfortable lead.

Fate/Grand Order Surpasses All Competitors in Revenue per Download

Sensor Tower also revealed the Japanese ranking of revenue per download over the past three years, and here Fate/Grand Order comfortably takes the top position. Among the top five are Monster Strike, Umamusume Pretty Derby, Professional Baseball Spirits A and Puzzle and Dragons, all recording an average between 100 and 200 dollars per download.

Fate/Grand Order, however, reaches something completely out of the ordinary: between 500 and 600 dollars per download. The report describes this value as “overwhelmingly high,” and when observing market trends, there is truly no other title that comes close to this average.

This disparity shows that even though the game does not have as many downloads as other gachas, its player base is extremely dedicated and willing to constantly invest in the game’s content, be it banners, packs, or special campaigns.

A Completely Different User Acquisition Model

Another point highlighted in the report is how Fate/Grand Order attracts new players. Most mobile games strongly depend on paid ads to grow, but that is not the case here. According to Sensor Tower, less than 20% of new users come from paid campaigns.

This indicates that most players install the app spontaneously, whether due to recommendations, interest in the story, or the franchise’s cultural impact. For a game over ten years old, this behavior is extremely rare.

Sensor Tower highlights three pillars that sustain this longevity:

• high-quality narrative
• consistent gameplay
• efficient management by Lasengle’s team